Promotional Items
Impact and appeal.
Promotional items can complement your marketing programs in a number of ways, including:
- Enticement for further engagement or purchase
- Increase response rates for direct mail (envelopes with objects get opened)
- Brand building with long term residual effect
- Specific goals such as building trade show traffic or participation
- Draw attention to new products and services
- Prizes for competitions or drawings that build awareness and/or sales
They can also be used to reward employees and customers and help employees identify with your organization. For some organizations, promotional items can be self-liquidating (sold at cost) or even sold at a profit.
Ocean Group emphasizes promotional items that are unique and high caliber. You love items that make you think, “What a neat idea” or “I want one of those.” You’ve felt the difference between a paper thin T-shirt and one made of heavy duty cotton. You’re amused at the failure of a cheap pen and intrigued by one that looks and feels solid while performing smoothly. Virtually everyone shares these same impressions. So why not stick with exceptional promotional items that will enhance your brand and let you meet or surpass your goals?
Consider items that are not typically used as promotional items. And never hesitate to use expensive items when you’re hunting big game. A $100 item is nothing when you’re pursuing a $10,000 sale, assuming you target precisely.
Ocean Group will help you identify an item that fits your goal, your budget and your image. Then we’ll take care of any necessary artwork and execution right up to an on-time delivery.
Ongoing programs
With our complete in-house warehousing and fulfillment facility, we can inventory your promotional items and distribute them as needed. Many of our clients use our proprietary RACK TRACK online ordering system that allows, for example, sales reps to order items (up to a limit the client sets) that we ship. Inventory is updated in real time and you can be notified of low levels or set automatic reordering. We handle everything so you never have to touch the items or deal with annoying calls.
And our shipping rates are so low that you’ll save money just by having us handle everything for you.
Image: some promo items such as pens, mugs, hats, T-shirt
