Digital Printing
Agility and flexibility.
Ocean Group’s nimble and highly flexible digital printing department accommodates demands that offset presses simply can’t dance around:
The magic of variable printing.
Variable printing leverages the most important element of marketing via social networking, email and other digital media. It lets you apply data to personalize each printed piece to
- SHORT RUN (small quantity) jobs that cannot be printed economically using offset, including on-demand.
- FAST TURN-AROUND, such as less than a day.
- VARIABLE PRINTING that requires changes from one piece to another, such as the recipient’s name or photos specific to the recipient (see right).
- LARGE FORMAT jobs such as oversize posters and long banners.
- NON-STANDARD MEDIA, printing on media other than paper, such as vinyl or other substrates.
Our digital department delivers color quality that most people would be hard pressed to tell from offset. For documents, brochures, flyers, etc., paper stock can be up to 18 pt. and document size up to 14” X 20” plus bleed. For posters, banners, etc., paper, vinyl or other material can be up to 18 pt. thick and size up to 60” wide by virtually any length.
Our digital printing is complemented by a full range of binding and mounting options.
engender more personal and profitable relationships with prospects and customers. The variables can be as simple as using each recipient’s name on the printed piece, or as complex as using each recipient’s name and changing a photo based on the person’s age and changing an offer based on his income and so on. Recipients will relate to the message far better and the relationship you build will be more profitable.
A great way to leverage the relationships you establish through variable printing is to extend them into digital media. For example, you could include a PURL (personalized URL) on each piece to draw recipients into a website and/or email campaign customized for them.
Ocean Group can show you how to use variable printing as part of a sophisticated cross-channel marketing program that can drastically improve the effectiveness of your marketing.
Target precisely
with variable printing.
