Data & List Management
Keeping it clean.
One measurement of marketing success is cost effectiveness and poor data management drains it like a leaky faucet. We’ll scrub your data for all potential contaminants, including:
- Address problems, corrected through CASS certification, zip+4 certifications for optimum postal rates, NCOA (National Change Of Address) processing to update for moves and NIXIE processing to eliminate invalid addresses.
- Duplicate addresses, corrected through sophisticated merge-purge algorithms to identify and delete true duplicates without eliminating valid recipients.
Then we’ll maintain it constantly.
When appropriate, we can also expand your data by adding demographic information (such as age, gender, income, occupation, marital status, children, home ownership and value, etc.) to more precisely target your marketing. We can expand your database through compiled sources or through acquisition of specialty lists with important, specific identifiable characteristics.
Ocean Group can also handle the flip side of list acquisition to generate income from your lists by managing and representing them. We’ll generate descriptions and rates, publish them to thousands of potential buyers, and handle all logistics including approval of the buyer and promotional material, refusal of competitive interests, billing and payment processing, delivery via online or tangible medium (such as CD) to qualified facilities only, and follow-up tracking of decoys to insure against improper use.
We handle email list acquisition, deployment and management as well.